Lifestyle and Habits — An Uncompromising Message

Running an ethical business isn’t always easy. Tough decisions have to be made.

It would be easier to make money with a different way. James and I occasionally talk about if we should change our plan. But we never do and we won’t…

You see it would be easier and more profitable to do this a different way. Successful marketing requires a well defined niche. You have one target audience so that enables you to talk to them directly. We don’t have that.

We don’t solve one problem like weight loss, depression, tired all the time, diabetes.

Lifestyle is the true solution to all these problems and more so we don’t really have a niche — and that’s a problem in business terms.

Just who are we talking to? Who are our customers? We have made it very difficult on ourselves.

But the lifestyle message cannot be compromised because it’s the truth. The “pill for an ill” and “quick fix” mindset have to go. It might be the way our minds work — to look for a fix for “our problem” but it’s not the way your body works.

Your body works as a synergistic whole, with everything you do affecting every other thing.

There is no weight loss solution that does not need you to also sleep well, take exercise, be less stressed. All these things and more feed into your success or failure at weight loss.

Health is not one thing, it’s everything and we won’t compromise our message, our values or our vision for the sake of business.

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Mike Kinnaird
Habit Guide: How to be Happy & Healthy